Workshops
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Marketing and Sales

Repeat Customers - The Key to Business Success

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More Info:
Repeat Customers - The Key to Business Success

All the business savvy in the world won't make you successful - Your customers do that!
Without customers, there is no business.


We will cover two critical concepts: making great impressions in any situation so customers keep coming back again and again AND building on exisiting customer relations to bring more business.  This will be an interactive, hands-on workshop where you will walk away with new skills and plans to succeed in wowing your customers.
  • What do your customers really want?
  • Perceptions of bad service and how to fix it
  • Working with difficult, angry, frustrated or upset customers
  • Making great impressions in person, on the telephone and via email
  • Focus on marketing and selling new services to existing customers
  • Creating a usable customer tracking system
  • Customer loyalty classifications and how to work with each one successfully

Registration Fee:
$69 Pre-Paid / $79 On-Site
(Lunch is included.)


Featuring:
Wendi Brick
is the Founder and President of Customer Service Advantage Incorporated. In 1998, Wendi became the County of San Diego's first Customer Service Manager. She was responsible for developing the nationally recognized Customer Service Center, which has been used as a model for other government organizations around the United States. The Customer Service Center was awarded two NACo (National Association of Counties) Achievement Awards, and Wendi was a Finalist in the San Diego Business Journal's annual "Women Who Mean Business."  
 
Wendi was then the City of San Diego's Director of the Department of Customer Services. The department was responsible for many programs including citywide training, citizens' assistance and outreach activities, and developing and deploying customer satisfaction surveys.  
 
Wendi has 11 years of experience developing customer service programs based on best practices across industry types. Today, Wendi is the Founder and Principal of Customer Service Advantage, Inc. whose mission is to help its customers keep their customers happy.

Emilio Vargas II
is co-founder and President of Marketing Excellence Incorporated. In addition to over 17 years of marketing and business management experience, Emilio has worked as a marketing and business executive for several distinguished companies including Delta Airlines, Marriott Corporation, and United Parcel Service.  
 
Emilio graduated from Saint John's University with a B.S. in Public Accounting and went on to earn two master's degrees from Pace University's Lubin School of Business in New York - MBA Strategic Marketing and MBA Organizational Behavior.  
 
Emilio is active with several Marketing associations and Veteran's organizations. He teaches marketing, management, and leadership at Alliant International University and the University of Phoenix, and he also serves on the Alliant International University Academic Advisory Board for Marketing and Public Relations.