Business Curriculum
Developing Product and Brand Managers: A Strategic Approach from Concept to Launch
Decision Making Process for Strategy Development
Product & Service Development Process: Creating Quality and Profits
Customer Retention Marketing:
Strategies for Becoming Customer Centric
Leadership Curriculum
Leadership Development:
Developing Leader Traits and Values
Transformational Leadership
Team Building and Teamwork:
Creating Common Focus
Critical Communication for Leaders:
Coaching, Counseling, Non-Verbal
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Product & Service Development Process:
Creating Quality and Profits
Your product and service development process can create competitive advantages that can not easily be imitated by your competitors. A well structured process with phase gates and a series of checks and balances, will allow your company to develop the right product at the right price at the right time.
Our product and service development process is composed of 5-steps that include identifying a business opportunity, validating it, and developing an opportunity-seizing plan with launch activities and a post-launch set of checks and balances.
Our model is customizable to fit your company's culture and the effective integration of your development teams. Our proven process identifies key implied tasks and major deliverables. It prevents overlooking of essential prerequisites and ensures products and services are completed within budget and on time.
Several competitive advantages (speed, innovation, customer satisfaction, and more) will result from the full implementation of our process. Your company will consistently meet and exceed customer needs and expectations. Your responsiveness and speed to market will improve to outpace the competition and increase customer satisfaction. And, development efforts will result in products and services that are launched as per schedule and within budget.
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