Professional Development: Business Series
Marketing Excellence Inc offers a series of interactive and informative professional development workshops on various business topics and disciplines. Our collaborative approach is composed of lectures, group discussions, and practical exercises based on applicable scenarios and situations. This allows the participants to learn from us and from each other.
Our Business curriculum consists of:
Strategic Product and Brand Management
Product and Service Development Process learn more
Decision Making Process for Strategy Development learn more
Relationship Marketing: Becoming a Customer Centric Team learn more
Strategic Product and Brand Management
Product and brand managers serve an important function in every organization. They are in essence the CEOs of their brands and product portfolios. That is why any decisions to develop and assist these key managers is one of the most strategic investments your company can make. We work closely with and train your product and brand managers to identify market trends, determine competitive threats, and align strategies and road maps. These important managers will develop an integrated marketing approach and learn how to fully utilize all internal resources that support their products and brands. back to top
Product and Service Development Process
Our product and service development process is composed of 5-steps that include identifying a business concept or proposal, validating it, and developing an opportunity-seizing plan with launch activities and a post-launch set of checks and balances. Our proven process is based on phase gates that identify key tasks and major deliverables. It prevents overlooking of essential prerequisites and ensures products and services are completed within budget and on time.
Our model is customized to your company's culture so that it can be efficiently integrated by your development teams. back to top
Decision Making Process for Strategy Development
Making strategic decisions can result in enormous rewards or devastating consequences. Decisions involving new markets, features, pricing, messaging, and any important business outcome should be made using a proven and structured decision-making process. Our Decision Making Process consists of a series of interrelated sub-processes that culminate in an optimal recommendation and plan of action to support your long-term strategic goals. back to top
Relationship Marketing:
Becoming a Customer Centric Team
Enhancing customer relationships is more than just good products. Maintaining and growing your customer base requires a team effort and the proper attitude. Employees who have direct and indirect contact with your customers require a Customer Centric Attitude supported by a management team that creates a Customer Centric Culture. Retention marketing strategies are presented to help develop and nurture customer relationships that will transform a customer-oriented organization into a Customer Centric TEAM! back to top
