Integrated Marketing Communications:
Relationship Marketing and Public Relations
Marketing Excellence provides integrated marketing communication services that will improve your internal and external business relationships and information flow. We help create consistent and focused communication with your customers and prospects, as well as your employees, the press and investors.
We produce relationship building programs that develop awareness, inform and persuade your supporters, target segment, and customers about your product, service, or cause. The ultimate goal of the integrated relationship marketing programs that we help you create is to improve customer loyalty and foster a long term business relationship fueled by trust and confidence in your organization.
Our integrated relationship and public relations service offering includes:
- relationship marketing / public relations campaign
- identification of objectives, target and secondary audiences
- integration of campaign into other marketing functions
- plan development
- planning and management of programs and events
- outreach programs and events
- trade shows
- sales conferences
- user and customer conferences
- open houses
- media relations
- copy writing, creation, and distribution of media releases and media kits
- press conference and spokesperson preparation
- relationship and communication tools
- copy writing and design of internal and external corporate newsletters
- preparation of sales presentation aides
- design and web mastering of intranet and internet site including search engine optimization
- promotional gifts, awards and event giveaways learn more
- crisis management plan with campaign risk mitigation strategies
- translation services and complete implementation of bilingual campaigns (English, Spanish)
